Automatic Hall of Fame detection
Recognize Hall of Famers as part of the card workflow. Carry that detail into your titles and the store-category rules you’ve set.
Features / Built for card sellers
The CardLuma
The CardLuma
Advantage.
You sat down to list cards.
Somehow, you’re still fixing listings.
The title needs work. The shipping policy needs changing. The offer settings, the store category, the description. Then you do it all again on the next card.
CardLuma identifies your cards and prepares complete eBay listings. Your titles, shipping, offers, and store settings carry through, so you can get through the stack and get on with your day.
Less repetition.Decisions that stay made.
More consistency.Your standards, across the batch.
Built around card sellers.The details you deal with every day.
01 / Your rulesCardLuma Exclusives
Make the decision once.
You already know how you want to sell. A slab gets one shipping policy. A lower-priced single gets another. Your titles follow an order. Your offers have limits. Those decisions should carry over to the next card.
Title templates
Your card details, in your order. A consistent title without rewriting it every time.
Shipping rules
Apply the policy that fits the card using rules you’ve already set.
Best Offer
Carry your offer thresholds into each listing without entering them again.
SKU & labels
Give cards a consistent inventory reference and print the labels that help you find them when they sell.
Store categories
Route cards to the right primary and secondary categories. Keep the store organized as inventory grows.
Descriptions
Reuse the details you want buyers to know. Keep your listings consistent without another round of copy and paste.
Coming soon
Automated pricing rules
Pricing is next. Apply your pricing rules to the cards that match, with less manual adjustment. This feature is in development.
A good rule saves a decision. Across a whole batch, that’s a lot of decisions you don’t have to make twice.
02 / Live inventoryCardLuma Exclusives
Found another card?
Keep the listing going.
You’ve built a pick-your-card listing. Then you find another player, another card number, or another copy. That should be a quick update.
Multi-variation listings that keep up with your inventory.
Add more cards to an existing eBay multi-variation listing. Update its quantities as your inventory changes.
The listing is already there. Keep working with it instead of rebuilding the same setup.
See multi-variation listings
Duplicate listing safeguards
“Did I already list this one?”
It’s an easy mistake when you’re switching between batches or coming back to a stack you started last week. CardLuma’s safeguards help prevent accidentally listing the same card twice on eBay. One less thing to keep in your head.
03 / Your timeCardLuma Exclusives
Do the work when you have time.
Let the listings follow your schedule.
Sometimes you have a quiet Sunday afternoon. Sometimes it’s an hour after dinner. You shouldn’t have to come back every day just to keep publishing the cards you’ve already prepared.
Stagger across days.
Drip-feed into eBay.
Set the schedule for your prepared listings. Spread them across days and control the pace they publish.
Your listing routine can keep moving while you’re packing orders, sorting the next box, or spending the evening somewhere else.
See scheduled listings04 / Card knowledgeCardLuma Exclusives
The details matter.
Even on the last card of the night.
HOF and RC are small details with real meaning to a card buyer. Catching them shouldn’t depend on your memory, the sport you know best, or how tired you are.
Automatic Rookie Card detection
Identify rookie cards without making a separate lookup part of every listing. Keep the rookie designation consistent as you work through a mixed batch.
05 / Listing presentationCardLuma Exclusives
Your listings should look
like they came from your store.
The same care. The same presentation. The same information for buyers. Without opening an image editor for every card.
Combined image
Both sides. Already together.
CardLuma automatically combines the front and back and adds the result as the third photo in your listing. Buyers can see both sides in one image. You don’t have to build it yourself.
Insert image
Say it once.
Include it in your listings.
Add the shop image you want buyers to see alongside your cards:
- Your logo or branding card.
- A current promotion, such as free shipping over $50.
- Your combined-shipping or bundle offer.
- Useful details about your store, such as veteran ownership, your return policy, or fast shipping.
Your store information stays part of the presentation, without another manual upload for each card.
Image watermark
Your name goes with your cards.
Add a branded bar to the bottom of your card images on eBay listings. Configure your text and logo once, then keep the same presentation across the cards you list.
See image watermark settings
The full workflow
From the first scan
to knowing what it earned.
The automation sits inside the rest of your selling day. Identify the card, check the market, prepare the listing, and keep track of what happens after it sells.
Identify
Start with the card.
Work with sports cards, TCG, and non-sports cards. Identification brings the card details into your listing draft, ready for your review.
How identification worksPrice
Check the comps where you work.
View eBay sold comps and active listings from the card edit screen. Make the pricing call with the market data beside the card.
See the pricing toolsPublish
Get prepared cards listed.
Publish directly to eBay or schedule listings for later. Selling on Whatnot too? Prepare the inventory in CardLuma and export a CSV for Whatnot.
Organize
Find the card when you need it.
Keep batches, SKUs, and labels together. View active and sold eBay listings, search your inventory, and make bulk changes as the store grows.
See inventory managementReview
The sale price isn’t the profit.
Bring acquisition costs, eBay fees, shipping, and refunds into the picture. Review profit and loss by card, order, or period, and export the figures when you need them.
See profit and loss
Looking for something specific?
Explore every feature.
Open a category for the details. Linked features have their own pages with a closer look at how they work.
Card identification & databaseSports, TCG, non-sports, parallels, HOF, and rookies13 features
- Trading Card Games (TCG/CCG) Support
- Identify and list cards from Pokémon, Magic: The Gathering, Yu-Gi-Oh!, Lorcana, and other supported games. The selected card type determines the identification workflow, eBay category, and item specifics.
- Non-Sports Trading Cards Support
- Prepare non-sports trading cards through the same scan-to-listing workflow used for sports and TCG cards.
- Multistage Card Identification
- Image analysis, card identification, database checks, and listing preparation bring the card’s details into a draft you can review.
- Flag a Card for Review
- Report an identification that needs a second look from the card edit screen. The scan, identification, and your correction go to the review queue.
- 10M+ Card Database
- AI identification runs against a curated database of over 10 million sports card records, covering years, sets, parallels, inserts, and more.
- Automatic HOF Detection
- Recognize Hall of Famers in baseball, basketball, and football. Use HOF status in listing titles and store-category rules.
- Automatic RC Detection
- Cross-reference the card database to identify rookie cards and carry RC status into titles and item specifics.
- Serial Number Detection
- Identifies and highlights serial-numbered cards — sports, CCG, and TCG. The print run lands in the title and the Serial Number field gets populated automatically, instead of being buried in a note.
- Parallel Recognition
- Identify parallels and variants as part of the card workflow, then review the match before publishing.
- Custom Parallel Buttons
- Define your own parallel names, set title abbreviations, and pin up to 12 as quick-add buttons. Drag to reorder so your most-used variants are always first.
- Auto Autograph Detection
- Autograph callouts land in your listing automatically when a signed card is identified.
- Identification Matches & Confidence
- Multi-candidate ranking with confidence scoring. The system presents the best match and alternatives when multiple candidates exist.
- Batch Card Identification
- Process uploaded card images into listing drafts, with batch identification handled in parallel.
Titles & descriptionsTemplates, placeholders, previews, and per-card notes15 features
- Automatic Title Builder
- Build titles from card details using conditional placeholders. Preview the result and its character count while you work.
- Smart Title Optimization
- When titles exceed eBay's 80-character limit, CardLuma automatically abbreviates team names to preserve high-value keywords like player, set, parallel, and RC.
- Team Name Abbreviations
- Use the built-in team abbreviations or define your own to make better use of title space.
- Custom Title Templates
- Create multiple title templates with different (conditional) placeholder arrangements for different card types or listing strategies.
- Custom Description Templates
- Build reusable description templates for your eBay listings. Standardize your listing descriptions across all cards.
- Description Template Automation
- Auto-select the right description template based on card details — price, graded status, and quantity. Priority-ordered rules, first match wins, with a catch-all default and separate rule sets for Sports, CCG, and non-sports cards.
- Bulk-Update Description Templates in a Batch
- Set the description template across a whole batch of cards in one action, instead of card by card.
- Edit Description Template After Batch Creation
- Change a batch’s description template anytime, not just when you create it. Picked the wrong one? Swap it without starting over.
- Per-Card Description Note
- Add a custom note to the top of a single card’s description without touching the rest of the batch. Flag the things specific to one card — “corners are soft on this one,” etc. — right where buyers see it first.
- {grader} & {grade} Placeholders
- Title and description placeholders for the grading company (PSA, BGS, SGC, etc.) and the numeric grade (10, 9.5, etc.). Pair them for clean graded-card titles without retyping.
- {team_short} Title Placeholder
- Drops the short team name or mascot (e.g. “Flyers”) into your title. Falls back to the full team name when no short name is set.
- {location} Title Placeholder
- Pulls the batch’s location field straight into your titles.
- Live Title Preview
- See exactly how your title will appear on eBay as you build it, with a real-time character count toward the 80-character limit.
- 80-Character Limit Warning
- See a warning when a title exceeds eBay’s 80-character limit, before you publish.
- No Duplicate Sport in Titles
- Avoid repeating the sport when it is already part of the card set’s name.
eBay item specifics & searchComplete fields and guidance as you prepare listings2 features
- 20+ Auto-Filled Item Specifics
- Player, year, set, card number, sport, team, parallel, RC status, HOF, autograph, serial number, card size, material, vintage/modern, language, league, season, graded/ungraded, and more — all populated from AI identification.
- SEO Field Hints
- Shows monthly eBay search volume per field in tooltips. Flags which fields improve listing visibility so you know which data matters most.
Images & presentationUploads, combined images, branding, and watermarks10 features
- Combined Front + Back Images
- Automatically combine the front and back of a card and add the combined image as the third photo in its eBay listing.
- Image Rotation
- Rotate card images directly within the listing workflow. No need for external image editing tools.
- Front/Back Image Swap
- Swap the front and back card images directly in the card edit UI. One click, no re-scanning.
- Bulk Front/Back Image Swap
- Scanned a whole batch backwards? Swap front and back across every card in the batch in one action instead of fixing them one at a time.
- Batch Image Upload
- Upload multiple card images at once for batch processing through the AI identification pipeline.
- Mobile Image Upload via QR Code
- Scan a QR code with your phone and upload card images straight from your mobile camera roll into the card edit UI — no emailing photos to yourself.
- 10 MB Image Uploads
- Upload card images up to 10 MB per card.
- Image Watermark
- Add a branded bar with your text and logo to the bottom of card images on eBay listings.
- Insert Image / Listing Branding
- Include a shop logo, promotion, combined-shipping offer, or store information as an additional image in your listings.
- Additional Listing Photos
- Add extra photos to show condition, corners, details, and anything else a buyer should see.
Rules & automationShipping, offers, categories, and pricing rules in development7 features
- Store Category Automation
- Priority-ordered rules route every listing into the correct eBay Store category based on player, sport, team, HOF status, and other attributes. Condition stacking supported; first matching rule wins.
- Team Matches Category
- One rule instead of thirty: when a card’s team matches one of your store categories, it gets auto-assigned to that category. Add a team category to your store without writing a new rule.
- Automatic Secondary Store Category
- Assign a second eBay Store category manually or through automation rules, so buyers can find the card through either category.
- Store-Category Automation by Card Type
- Run independent rule sets for Sports vs. TCG/CCG. List both out of one workflow without your sports rules stepping on your Pokémon ones — the right ruleset fires automatically based on the card type.
- Shipping Policy Automation
- Define rules based on price, card type, graded status, or any combination. CardLuma auto-assigns the correct shipping policy. Includes a built-in tester and catch-all safety net default.
- Best Offer Automation
- Set your Minimum Best Offer and Auto-Accept rules once — one rule for every listing, or different rules by price band. CardLuma auto-calculates the dollar amounts and pre-fills Best Offer fields on every listing.
- Automated Pricing RulesComing soon
- Apply reusable pricing rules to matching cards. In development; not yet available.
eBay integrationPolicies, store categories, campaigns, and package profiles6 features
- eBay Policy Sync
- One-click sync of payment, shipping (fulfillment), and return policies from your eBay store. No duplicate configuration, no drift.
- Store Category Sync
- Pull your eBay store categories directly into CardLuma. Works hand-in-hand with Store Category Automation rules.
- Advertising Campaigns
- Bring your eBay Promoted Listings campaigns into CardLuma. Choose a campaign for a batch and override individual cards when needed.
- FIXED Campaign Bid Overrides
- Per-ad bid percentage overrides submit correctly on FIXED Promoted Listings campaigns. Tune the bid for individual cards inside a fixed-rate campaign without unwinding the whole campaign setup.
- Package Profiles
- Save package dimensions, weight, and ship-from location as reusable profiles. Apply to listings without re-entering details.
- Batch Policy Defaults
- Set default payment, shipping, and return policies at the batch level. Policies auto-apply to every card in the batch.
Publishing & schedulingDirect eBay listing, variations, auctions, and CSV exports11 features
- Direct eBay Listing via API
- One-button publish directly to eBay via API. eBay listing IDs link back to your listings after publishing.
- Multi-Variation Listings
- Build a pick-your-card listing with separate options, prices, quantities, and photos. Add cards after it is live and update quantities. Requires an eBay category that supports variations.
- eBay CSV Export
- Export your listings as CSV files compatible with eBay's File Exchange for bulk upload.
- Scheduled Listings
- Choose when prepared listings go live, with dates, times, and intervals between them.
- Cards Per Interval
- Choose how many cards publish at each interval to control the pace of a scheduled batch.
- Spread Across Days
- Distribute prepared listings across multiple days with a configurable cards-per-day limit.
- Auction Format Support
- List as Fixed Price or Auction with 1, 3, 5, 7, or 10-day durations. Batch-level format settings with calculated end times.
- Auto-Renew Unsold Auctions
- When an eBay auction ends without a buyer, CardLuma can relist it for you automatically. No manual relisting, no inventory sitting dark.
- Auction End Time Tips
- Review guidance on auction end times across US time zones while planning your listings.
- Duplicate Listing Safeguards
- Checks help prevent accidentally publishing the same card twice on eBay.
- Whatnot CSV Workflow
- Prepare card inventory in CardLuma and export a CSV for Whatnot.
Inventory & workflowBatches, bulk edits, SKUs, labels, and live inventory22 features
- eBay Inventory Management
- View and manage your full eBay inventory from CardLuma. Active and sold listings, inline editing, bulk edits, bulk delisting and relisting, CSV export, customizable columns, search, sort, and one-click sync.
- Filter Listings by Store Category
- Filter your inventory by eBay store category. Jump straight to the cards in a given category instead of scrolling your whole inventory.
- Bulk Field Editing
- Set season, card set, game (for TCG/CCG batches), title, description and per-card description note, secondary store category, parallel, insert, and other fields across multiple cards in one action from the bulk-edit toolbar — no card-by-card editing.
- Move Cards Between Batches
- Select cards in a batch and move them to a brand-new batch or an existing one in a single action. The new batch keeps the source batch’s location and listing format. Split a mixed box by sport, pull the high-value cards into their own batch, or break up a batch that got too big — without re-scanning a card.
- Merge Duplicate Cards
- Merge repeat scans of the same card in a batch into one card carrying the combined quantity. Choose which attributes have to match — set, card number, season, player, team/league/sport, manufacturer, parallel, condition — preview every group before you commit, and duplicates move to Trash rather than being deleted. Duplicate detection can also skip trashed and archived batches.
- Numbered SKU Ordering
- The batch UI shows numerical ordering for SKUs, so you can see exactly where each card lands in the sequence.
- Batch Table View
- The batch table expands to fill the available screen, columns drag into the order you want, and widths size automatically or by hand.
- Card Edit UI
- Review and edit card details, images, and listing fields in one workspace.
- Keyboard Shortcuts
- Set card condition and inject title text with a single keystroke. Fully customizable shortcuts for condition grades, custom conditions, and title placeholders.
- Batch Card Search
- Search across all batches by player name, SKU, or set. Results show batch context, SKU, and set for quick navigation.
- Batch Tags
- Organize and filter batches by sport, project, or any label you define — your inventory, your categories.
- Custom Batch Names
- Give any batch a real name instead of “Batch #5.” Name it “1955 Bowman Baseball,” edit it inline, and find the right batch at a glance — even forty batches deep.
- SKU Generation
- Unique SKU automatically generated for every listing. Links eBay sales back to your inventory.
- Bulk SKU
- Set one SKU across every card in a batch in a single action. Account-level static SKU mode runs the same SKU across your whole inventory, with per-batch override when you need to break the pattern.
- Per-Card Overrides
- Description template, package weight, and SKU can be set per card instead of always inheriting from account or batch defaults. Defaults still apply when you don’t set them — override only the cards that need it.
- SKU Label Templates
- Print-ready label templates with dynamic fields (SKU, card set, player, team, serial, condition, logo). Batch printing supported, and label quantities match inventory quantities — two of SKU 999 prints two labels.
- Data Validator
- Pre-publish validation catches missing or incomplete fields before your listing goes live on eBay.
- Add Cards to an Existing Batch
- Drop more cards into a batch you’ve already created. No need to spin up a new batch mid-session just to keep scanning.
- Quick Delete
- Remove a card from a batch in a single action.
- Bulk Delete from a Batch
- Remove multiple cards from a batch in a single action. Clear out duplicates and mistakes fast instead of deleting one at a time.
- Trash & Empty Trash
- Deleted batches and cards land in a Trash area you fully control. Review what’s there, remove individual items, or empty the whole thing in one click — with a confirmation step so nothing gets removed by accident.
- Activity History
- Track changes and actions taken on your listings over time.
Grading & conditionGraded cards, condition labels, and reference guidance4 features
- Custom Card Conditions
- Create custom condition labels (VG-EX, EX-MT, etc.) mapped to eBay's four condition categories. Abbreviation automatically appears in your title.
- Condition Guidelines
- Built-in eBay condition reference (Near Mint, Excellent, Very Good, Poor) available inline while you're grading cards.
- Graded Card Support
- Dedicated fields for PSA, BGS, and SGC grades. Grading company and grade are captured in your listing data.
- Grading Cert VerificationComing soon
- Verify PSA and SGC certification numbers directly during the listing process.
Pricing & performanceSold comps, costs, profit and loss, and seller statistics8 features
- eBay Market Data
- Real eBay sold prices, price ranges, and recent sales pulled directly into the card edit screen. Color-coded rows show where each sale lands relative to the median so you can price confidently.
- Real-Time Sports & TCG Data
- Live eBay sold comps and active listings in the card edit screen — recent sale prices, price range, average, and a low-to-high color bar showing where the card sits. The same data for sports cards and TCG singles, so it’s one pricing workflow across your whole inventory.
- Per-Card Profit & Loss Tracking
- Real eBay final value fees, promoted listing fees, shipping, and refunds netted out to true profit and blended margin — per card, per order, and per period (7/30/90 days, YTD, custom). Set your acquisition cost for real margin, then export the full P&L to CSV.
- Card Cost in CSV Export
- Your per-card acquisition cost is included in the CSV export, so cost, revenue, and fees land in the same spreadsheet — no VLOOKUP against a second file to work out what a card actually made you.
- Market Movers Pricing
- One-click price comp lookups from the card edit screen. Pre-filled search from your card data pulls recent sales from eBay and other marketplaces.
- Search Templates
- Edit how CardLuma searches for comparable cards. Separate placeholder-driven templates for the Sales Data (sold comp) search and the eBay Active Listings search, with their own placeholder sets for Sports Cards, Collectible Card Game, and Non-Sport Trading Cards. Save your own or reset to the built-in default.
- eBay Dashboard Stats
- eBay traffic, feedback scores, service metrics (INAD/INR rates), and seller standards on one screen. Filter by 7 days, 30 days, 90 days, YTD, or any custom date range.
- Custom Date Picker
- Filter your eBay traffic and sales stats by any date range. Presets for common windows, plus a full custom picker for drilling into specific periods.
Account, help & supportAccount security, mobile access, documentation, and support13 features
- Two-Factor Authentication
- Secure your CardLuma account with two-factor authentication for an extra layer of protection.
- Privacy-First Analytics
- Privacy-respecting analytics support the application.
- Responsive Page Navigation
- Server-rendered pages and a global content delivery network support responsive navigation.
- Background Job Processing
- Bulk edits across hundreds of cards, CSV exports, and pushing listings to eBay run in the background — no loading screen pinning you down. Keep working while CardLuma finishes the heavy lifting and tells you the moment it’s done.
- Mobile-Friendly Web
- The web app is built to work from your phone, not just the desktop. List and manage your inventory on mobile.
- Ask Lumi
- Ask questions on the Ask Lumi page or any Documentation page. Lumi answers in steps from the help guide and, when enabled, your account context, with buttons that open the right page. When you ask for something CardLuma doesn’t do yet, Lumi links the matching feature request so you can vote. Help and documentation commands are also available in Discord.
- Contextual Help
- Context-specific help screens throughout the application. Get guidance exactly where you need it.
- Best Practice Guides
- Built-in guides for eBay listing best practices, covering titles, pricing, shipping, and more.
- The CardLuma Briefing
- A daily read on the card market, marketplace changes, and TCG news, with context for collectors and resellers.
- CardLuma Insider
- Guides and field notes on eBay store strategy, pricing, listing, and shipping, with public and members-only articles.
- Dev Team Support
- Contact the development team with questions, issues, and feature requests.
- Feature-Request Voting
- Vote on requests from the Get Help panel and see what is being considered or built.
- Fast Onboarding
- Set up your account, connect eBay, and start your first batch.
Built by a card seller
The stack gets smaller.
The stack gets smaller.
The work stays consistent.
You still make the calls that matter: which cards to sell, how to describe their condition, and what works for your business.
CardLuma carries those decisions through the repetitive parts. Fewer fields to fix. Fewer settings to remember. More time for the cards, the customers, and everything waiting when you close the laptop.
That’s the CardLuma advantage.